Let’s Talk PR & More!

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University, and co-author of the book Raising Social Capital. Sherry and Gregg discuss leadership and leadership styles. Their conversation covers the 10 difference leadership styles, why understanding leadership styles matters and how this understanding can help PR pros build trust in the company and its CEO, determine the 'risk lens' of a company, and manage potential crises. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 'State of AI in PR 2026 Report.' Their discussion covers the adoption of AI by PR professionals, what AI is and is not being used for, the use of agentic vs. generative AI, the growth in AI training, disclosure practices, and the ethics of AI use. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Brian Hart, founder of Flackable and AuthorPrime. Sherry and Brian discuss credibility marketing. Their conversation covers a range of best practices for turning public relations assets into marketing assets to support business development success, including developing e-books and repurposing earned media and thought leadership wins. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. Their conversation spans why earned media is important, especially as AI and GEO increase in use, identifying authentic stories, and strategies for generating and leveraging earned media coverage as part of comprehensive campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Bill Beutler, president and founder of Beutler Ink. Sherry and Bill discuss Wikipedia, which is increasingly becoming a resource that AI is sourcing information from. Their conversation spans how Wikipedia works, the ethics of information on Wikipedia, why AI is sourcing information from this site, how to set up a Wikipedia page, and how to make a Wikipedia page more attractive to AI. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is George Bradley, director of public relations and communications for Archer Education. Sherry and George discuss marketing and communications strategies and best practices for higher education entities and the role of marketing communications in helping higher education's recruitment of faculty and students. Their conversation also includes how SEO and GEO are changing marketing strategies, the role of thought leadership in successful marketing, and how these best practices can be applied to industries in addition to higher education. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Glo Janata, CEO and owner of TogoRun. Sherry and Glo discuss all facets of healthcare communications. Their conversation spans best practices for communicating complicated healthcare issues, how the changing government guidance on healthcare issues is impacting communications and public relations initiatives, the role of private sector-public sector partnerships in the healthcare arena, building and maintaining public trust in today's era of mistrust and misinformation, and how AI is impacting healthcare and its communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashion retailer Primark uses public relations to build the brand in the U.S., where it had little name recognition when it first entered this market and relies on brick-and-mortar sales instead of e-commerce. Primark's success is attributed to a strategically sound public relations effort that focuses on local and hyper-local media, influencers, and local talent, ensuring the stores and their PR capture the communities they are serving. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Tara Goodwin, founder of Goodwin Consulting and author of Manage the Message, Change the Outcome: An Executive's Guide to Crisis Management. Sherry and Tara discuss best practices for crisis management and crisis communications. The conversation spans practical advice, including ways to create effective crisis plans affordably, the importance of a holding statement, and best practices for using AI in your crisis planning and response. Their conversation also covers key case studies that demonstrate proper crisis planning and response can save corporate reputations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Ray Hennessey, chief executive officer and executive partner of Vocatus. Sherry and Ray discuss corporate/organizational social media policies. Their conversation spans how to create these policies and if they can be used and enforced as people/employees become more political or partisan publicly. They also delve into how this publicly expressed partisanship can create reputational and crisis situations for organizations and how to effectively address these crisis situations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved on the local level beyond media coverage, such as speaking engagements, event participation, activations, board participation, and how to leverage these activities for PR both locally and nationally. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. Sherry and Samantha discuss the changing PR and media landscape and how to adapt PR programs and relationships to this changing landscape. Their conversation includes best practices for making your company or message be a part of the conversation and making a story stick in today's world, as well as how to effectively demonstrate and communicate the value of PR to clients and organizations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Sam Waltz, strategic PR counselor and founder of SamWaltz.com Strategic Capital & Business Council. Timed with 2025 being the 84th anniversary of Pearl Harbor, Sherry and Sam discuss his Silver Anvil award-winning public relations campaign to vindicate two scapegoated 1941 Pearl Harbor Commanders, Adm. Husband Kimmel and Gen. Walter Short, and restore the reputations. The effort, which was championed by then (then Senator) Joe Biden, earned 3 votes in Congress and effectively changed WWII history. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University and co-author of "Raising Social Capital." Sherry and Gregg discuss corporate social responsibility (CSR) and how it is becoming CSA (corporate social advocacy and activism). Their conversation spans what is social capital, why it's importance for brands and companies to make these campaigns centerpieces of their mission and business, how they can implement these efforts in today's political climate, and tips for ensuring all stakeholders understand these programs, their importance and impact. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the key reasons to engage influencers, how influencers can drive earned media strategies and coverage, the growing importance of press influencers, and how brands are using AI to drive influence. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Philip Tate, president of Philip Tate Strategic Communications. Sherry and Philip discuss becoming an independent PR consultant. Their conversation spans considerations for launching an independent consultancy, new business development as a sole practitioner, effective tools for staying current and connected in today's environment, and the challenges and opportunities of being entrepreneurial as vs. part of a larger corporate entity. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.