My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755)
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
This episode is also available in video format on www.Loyalty.TV.
Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.
From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty.
Hosted by Carly Neubauer
Show Notes:
1) Locky Wright
2) My RYOBI
3) TLDR - Article Recommendation
4) This is Marketing - Book Recommendation