Hornby Hobbies: Turning Collectibles into Loyalty Leadership (#747)
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
This episode is also available in video format on www.Loyalty.TV.
Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business.
They had to pivot from a pure B2B company to create a D2C channel during covid, resulting in Hobby Rewards. This is a magnificent inside view into a concept referred to as generational loyalty and data-led decision making, combing transactional and emotional loyalty.
Hosted by Amanda Cromhout
Show Notes:
1) Louisa Evans
3) Scoring Points - Book Recommendation
4) Applying Behavioral Science to Private Sector - Book Recommendation