Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751)
Let's Talk Loyalty · Paula Thomas
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Show Notes
In this episode we are delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally.
Peter joined Collinson in 2013 to add his expertise from a 25-year international career in eCommerce, product, and loyalty management across a wide range of travel companies, including InterContinental Hotels Group and easyJet, for which he launched several significant revenue streams such as Speedy Boarding and the first-ever airline paid loyalty program, easyJet Plus!. He advises clients globally on designing and optimizing loyalty programs and is a leading thinker on paid-for loyalty strategies.
In this episode, Peter shares his insights the loyalty industry, how behavioral science and AI are changing things at Collinson and in the industry and innovations and new ideas that loyalty marketers everywhere should be thinking about.
Hosted by Charlie Hills
Show Notes :
1) Peter Gerstle.
3) Thinking Fast and Slow - Book Recommendation
4) Atomic Habits - Book Recommendation
5) The Hard Thing About Hard Things - Book Recommendation
6) The Loyalty Effect - Book Recommendation