#74: Australian Consumer Loyalty Research - Mark James CEO Customology
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Today's episode of "Let's Talk Loyalty" features the latest loyalty research with consumers in Australia, conducted by Customology, the "most awarded data and loyalty agency in APAC".
It highlights some shocking facts, such as the belief that new customers are treated better than existing ones, their views on how brands communicate with them, as well as the complete absence of communication from many brands who capture data but then don't use it.
Mark James is the CEO of Customology, so together we discuss some back-to-basics principles of building customer relationships in a bid to create "customers for life".
Show Notes:
1) Mark James
2) Customology