#624: Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020.
Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year.
They are ranked in 48th place in the Fortune 500 list and sell to more than 98% of Fortune 500 companies.
Mitch Kennedy is the Global Strategy Lead for Loyalty in Dell across their Consumer, Gaming and Retail businesses and he joins us today to share his thoughts on loyalty as it continues to evolve so dramatically!
Show notes:
3) Dell Rewards
4) Watch the full video interview for free on www.CapillaryTechnologies.com