#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance.
He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs.
Hosted by Amanda Cromhout
Show notes:
3) The Paypers