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#560: Exploring Club Eurostar: Insights from Loyalty Manager Sophia Laban
Season 1 · Episode 560

#560: Exploring Club Eurostar: Insights from Loyalty Manager Sophia Laban

Let's Talk Loyalty · Paula Thomas

July 10, 202440m 26s

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Show Notes

This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

This episode focuses on the Club Eurostar Loyalty Programme. With Sophia Laban, the Loyalty Manager for the programme. She is responsible for managing the future strategy of the Club Eurostar programme and has previously worked for IAG Loyalty and Sky VIP and brings a wealth of loyalty experience to the podcast.

Today we will be learning about her favourite loyalty programmes, how Club Eurostar is building member engagement and all about their plans for the future.

Hosted by Charlie Hills.

Show notes:

1) Club Eurostar Loyalty Programme

2) Sophia Laban

3) Mando Connect

4) YouGov

5) European Loyalty Whitepaper