#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famous
loyalty firms and travel and hospitality brands in the world, particularly in the US market.
Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand.
Show Notes
1) Guy Cierzan
2) Andrew Kelly