#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.
Our guest is Bradley Breuer, Vice President of Loyalty and Personalised Marketing at PetSmart in the United States.
This year, PetSmart's “Treats” program has reached the incredible milestone of 60 million members!
Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the
PetSmart Treats program to become one of America’s Best Loyalty Programs as ranked by Newsweek.
Show Notes:
1) Bradley Breuer, Vice President of Loyalty and Personalised Marketing
2) PetSmart