#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group. Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable.
Its loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.
Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards. This team underpins everything driven for a future customer narrative of this extremely impressive retail group.
Hosted by Amanda Cromhout.
Show Notes:
3) TFG Rewards