#365: Understanding Loyalty in Germany & Key Take-Outs from The European White Paper
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
This episode focuses on the loyalty market in Germany, featuring expert insights from Nicole Wilhelm.
Nicole is an independent customer loyalty expert, a well-known industry thought leader and an advocate for emotional loyalty.
Nicole is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.
Listen to learn about the loyalty landscape in Germany – what membership, appeal and impact look like in this market – and which programmes and key innovations should inspire us all.
Hosted by Charlie Hills.
Show Notes :
2) European Loyalty Whitepaper
4) YouGov