#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty · Paula Thomas
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
This episode features some incredible pan-European loyalty research which is literally hot off the presses.
Charlie Hills, MD of Mando Connect in the UK joins "Let's Talk Loyalty" today to share their latest research report which is the first one researching loyalty insights from across Europe.
Charlie shares key insights such as the membership, appeal and impact of loyalty programs across 24 European markets, featuring input from 7 loyalty experts and 3 loyalty program owners.
We are joined also by Nick Fishbourne from YouGov who explains how this huge piece of research was conducted.
Listen to learn all about loyalty in Europe.
Show Notes:
4) YouGov