#325: 7-Eleven with Raghu Mahadevan (Short Summary Show)
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Key insights from Raghu Mahadevan, Chief Digital Officer for 7-Eleven, and his interview from November 2021.
Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Raghu talks about some extremely interesting innovations that 7-Eleven uses to create customer engagement.
7-Eleven had shared how their brand value is driven by customer loyalty and good old-fashioned service, convenience and customer experience as well as innovation.
Tom shares his learnings from how 7-Eleven listen to their customers and react quickly to provide solutions that bring 7-Eleven to the heart of the local community.
Hosted by Tom Peace.
Show Notes:
1) Raghu Mahadevan, Chief Digital Officer for 7-Eleven
2) 7-Eleven
3) LTL#161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS.
4) Tom Peace