#323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations
Let's Talk Loyalty · Paula Thomas
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Ikea describes itself as a global retailer whose brand reaches millions of hearts and homes, united by a unique philosophy and approach.
Joining me today to share how that philosophy creates customer loyalty is Penny Shaw, the Global Loyalty Manager for Ikea.
Penny shares some of the initiatives that have emerged from deep customer insights to increasingly recognize and reward members of the Ikea Family program, not just for their transactions, but also for other ways they interact with the brand.
As well as this innovation, Penny also explains the background and proposition for the brand-new Ikea Business Network – another entirely new concept, targeted at supporting the needs of small and micro business owners around the world.
Show Notes:
1) Penny Shaw, the Global Loyalty Manager for Ikea
2) Ikea