#256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find confusing and expensive!
The answer is by adding incredible value and being loyal to members so that they learn to trust your brand, even before they need to buy your products.
In this short summary, learn the ideas and insights that are driving growth, connection, and financial wellbeing with Old Mutual's members and customers.
Show Notes:
1) Brett Cameron - Head of Rewards, Old Mutual
2) Old Mutual
3) #106:Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual