#241: Payback Germany - A World Famous Coalition Program (Short Summary Show)
Let's Talk Loyalty · Paula Thomas
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Payback is widely respected as one of the most innovative companies in Germany, with over 80 million members in six international markets and an impressive redemption rate of over 95%!
In this short show, we summarise the highlights of our interview with Payback's CEO, Bernhard Brugger, showcasing their remarkable achievements over the last 20 years.
Learn how Payback grew from a simple multi-partner program to its current positioning as a global marketing technology and services company.
Show Notes: