#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program.
2022 marks the 25th anniversary of this iconic programme, so "Let's Talk Loyalty" was delighted to be joined by Hollie McLellan, Head of Customer Marketing and Loyalty for Boots UK, to discuss the company's latest innovations and initiatives.
Join us to hear this masterclass in loyalty marketing, showcasing their new "Beauty Club" which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies.
Boots UK is truly an iconic retail brand so don't miss this exclusive opportunity to learn how their Advantage Program is changing and innovating for the future.
Show Notes:
Time Stamps:
03:26 - Hollie’s Favorite Loyalty Program
07:18 - History of the Advantage Program
10:07 - Approximate numbers of members of Boots Advantage Program in the UK
11:12 - Points reward elements
12:52 - How staff embrace and execute the program very well
14:39 - My Beauty
17:58 - Contents as a big part of the future
24:19 - Price Advantage Proposition
35:18 - What we can expect coming up next with Boots