#227: Measuring the Value of Loyalty Marketing Investment with Epsilon
Let's Talk Loyalty · Paula Thomas
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Show Notes
How do you measure and prove the value of your investment in loyalty marketing?
In this episode, we are joined by Brad Macdonald, Vice President of Loyalty Strategy at Epsilon, who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach".
We also announce a partnership with Epsilon together with Let’s Talk Loyalty launching a unique, personalized, and private "Loyalty Lab" every month for one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent review of your loyalty program and come away with some concrete ideas to help it perform better.
Listen to this episode for more information on how to measure and multiply the value of your loyalty program.
Show Notes:
Time Stamps:
03:12 - Brad’s Favorite Loyalty Program
07:35 - The current landscape for loyalty marketers
11:07 - How Epsilon measures the value of the loyalty program
26:49 - Epsilon Loyalty Lab