#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.
Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
Show Notes:
1) Episode #63: Vodacom South Africa Launches Vodabucks
2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member
3) Vodacom