#172: Vodafone's Very Me Programme - Partnerships Loyalty Strategy (Short Show Summary)
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
"Very Me Rewards" was launched by one of the UK's top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partnerships and "share-able" rewards, to create an award-winning customer loyalty proposition.
Listen to discover how Vodafone's "Very Me Rewards" is building loyalty in this ultra-competitive sector in the UK.
Show Notes:
1) Let's Talk Loyalty Episode 55 - Vodafone UK's Very Me Rewards Programme