#166: Community, Connection and Neuro-Diversity - Loyalty-led Marketing with Dr Chris Arnold (Short Summary Show)
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differently.
With a deeply held belief in the power of community to connect us to each other, Dr Chris highlights the challenges of relying on social media and measurable marketing, rather than focusing on building a truly customer-centric business.
Dr Chris believes that connecting our loyal customers with *each other* creates greater loyalty for our brands and businesses.
Show Notes:
1) Let's Talk Loyalty Episode #52: Connecting with Community for Local Loyalty - with Dr Chris Arnold