Special Episode: Ptex Group Rebrand - Behind-The-Scenes with Meny Hoffman
Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that...
Let's Talk Business · Meny Hoffman
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.
Key Highlights:
[00:00 - 02:30] Intro to Episode
[02:30 - 05:30] Why Rebrand
[05:30 - 06:26] The Next Step
[06:26 - 07:56] Market Confusion
[07:56 - 12:11] Brand Narrative
[12:11 - 16:34] The New Platform (Target Audience, Common Denominator)
[16:34 - 19:10] Hero vs Guide
Key Quotes:
“You need to have a brand that you personally are very comfortable with.” - Meny Hoffman
“A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!