Episode 196
Evaluating eCommerce Acquisition Metrics with Matt Putra
Let's Buy a Business · Ryan Condie, Matt Putra
October 7, 202123m 25s
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Show Notes
Matt Putra is an eCommerce expert and fractional CFO for eCommerce brands. He's built, bought, and consults for many eCom brands.
We dive into…
— Typical eCom Margins — eCom Must-Haves (Gross Margin, Email Lists, Areas for Improvement) — eCom Nice to Haves (VIP Groups, 30% Customer Retention, 3 to 1 customer lifetime value over acquisition costs
Episode Resources
- Connect with Ryan Condie
- http://linkedin.com/in/ryancondie
- http://letsbuyabusiness.com/
- https://forms.gle/RRcXpe3dK7pNGqv16
- Show Sponsor: Live Oak Bank is a seasoned SMB lender providing SBA and conventional financing for search funds, independent sponsors, private equity firms, and individuals looking to acquire lower middle-market companies. www.liveoakbank.com
- Lisa Forrest - [email protected]
- 10 Step Video series to Finding a Company to Buy - http://letsbuyabusiness.com/video
- Ryan Twitter - https://twitter.com/RyanPaulCondie
- Connect with Matt Putra
- https://www.linkedin.com/in/mattputra?originalSubdomain=ca
- https://keepnaturewild.com/
- https://www.eightx.co/