Cadbury's Easter Egg Hunt Revival: Better the Hide, Better the Hunt
Leicester News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Cadburys new study uncovers the decline of Easter egg hunts in Britain due to predictable hiding spots. Over half of adults reuse the same locations, leading to short hunts. Many participants guess the spots in advance. Cadburys Better the Hide, Better the Hunt campaign introduces Master of Hiding, Pete Firman, with creative hiding tips to revive the tradition.
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