What is a buyer persona and how is it important to your law firm? with Stormie Andrews
Karin and Stormie get "persona" about rebranding. Tune in and see what they mean!
Legal Talk Network - Law News and Legal Topics
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Show Notes
Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state.
Stormie gives listeners actionable tips on:
- How to identify your buyer persona
- How to define desirability and the ways in which it translates to your buyer persona
- Why your buyer persona is a critical part of your marketing strategy
- The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona
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