How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts
Legal Talk Network - Law News and Legal Topics
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Show Notes
In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.
She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.
Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!
Monica gives listeners actionable tips on:
- 00:00 Intro
- 00:47 The Evolution of Websites
- 01:16 Websites as Sales Tools
- 02:49 Understanding Your Clients
- 05:46 Common Website Mistakes
- 07:33 Mobile Optimization
- 10:08 Compliance and Privacy Policies
- 12:00 Using Analytics to Improve Performance
- 13:00 The Importance of Authentic Imagery
- 21:17 FAQs and User Engagement
- 23:16 Book Review: The Power of a Positive Team
- 25:37 One thing that works
Resources mentioned in this episode:
Connect with Monica here:
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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