Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. 

To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market. 

Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.

Jeff gives listeners actionable tips on:

• [0:00] Intro
• [1:50] Building your entire firm on referrals
• [3:40] Jeff's experience creating his business
• [4:50] Pushing through valleys of your business
• [7:40] Repositioning and creating your niche offer
• [13:15] Where to start your content system
• [15:30] Why a blog is not a place to assume your clients are spending their time
• [20:25] Giving away the sauce
• [24:35] Building trust with your clients
• [30:30] The ‘attract’ piece of the puzzle
• [35:35] How to start a conversation around a blog post
• [40:00] Long term nurturing
• [42:25] An example of a newsletter campaign
• [48:10] Leveraging quizzes
• [49:30] Jeff’s book review
• [53:30] One big takeaway from this episode 

Resources mentioned in this episode:

• Marketing Rebellion by Mark Schaefer

Connect with Jeff here:

• https://www.instagram.com/content.remedy/
• https://twitter.com/HeyJeffFelten
• https://www.linkedin.com/in/jeff-felten/
• http://www.contentremedy.co
•  

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

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