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CEO studied French for 6 years and still can’t speak it. This is why

CEO studied French for 6 years and still can’t speak it. This is why

The CEO of Air Canada spent 550 hours studying Fr…

Learn Languages with Steve Kaufmann · Steve Kaufmann

April 2, 20266m 9s

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Show Notes

The CEO of Air Canada spent 550 hours studying French over six years — and still couldn't speak it. Here's why traditional language learning fails, and what actually works.