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The Lie of Urgency | Lean Built - Manufacturing Freedom E110
Episode 110

The Lie of Urgency | Lean Built - Manufacturing Freedom E110

Lean Built: Manufacturing Freedom · Henry Holsters and Pierson Workholding

September 1, 202551m 57s

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Show Notes

Scarcity sells. But at what cost? In this episode of Lean Built, Jay and Andrew dig into the world of false urgency, hype marketing, and smoke-and-mirrors business tactics. From eBay nostalgia to NFT mania, they unpack how artificial scarcity (and a lot of other practices) can undermine trust while genuine value builds it.


Along the way, they share stories of radical honesty in business, saying no to misaligned customers, and why investing in truth creates stronger companies than any short-term marketing trick.