Why CEOs Should Be Thinking Like Designers
It's hard to prepare your company for an uncertain future but, as IDEO CEO Sandy Speicher explains, design thinking can help.
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What is design thinking, and why should you care about it?
" You know, so many leaders today are asking the question, what comes next? How do we prepare ourselves for what we can't even see? ... Well, that's where design thinking comes in," Sandy Speicher, CEO of IDEO, tells Leadership Next.
Design thinking is a different way of seeing the world, a different approach to problem solving and leading. It's also a bit of a buzz word that many people still don't fully understand.
But with so many changes happening in business right now - the technology revolution, the rethinking of how companies function in a hybrid world, the search for greater corporate purpose - now's the time to figure it what it is and how to implement it, according to Alan Murray and Ellen McGirt.