No Water, No Beer: AB InBev’s Case for Stakeholder Capitalism
CEO Carlos Brito explains why helping local communities thrive is a business imperative for the world's largest brewer.
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Show Notes
Ab InBev may be the world’s largest brewer, but in many ways it’s a local company. CEO Carlos Brito tells Leadership Next 95% of the company’s products are brewed locally from local ingredients, and then sold locally. That means the company’s policies have a direct impact on communities around the world. And it makes caring for those communities a clear business imperative. Brito shares some specific ways AB InBev is helping farmers thrive, and how it’s offered support to retailers during the coronavirus pandemic.
These efforts have also landed the company on Fortune’s 2020 Change the World list. Fortune’s editor-in-chief, Clifton Leaf, joins Alan Murray to offer more details on how the list is put together, and why it’s important.