Inside JCPenney’s Recipe For Retail Success
CEO Marc Rosen says fashion is core for the company.
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co. and Walmart before taking over as JCPenney CEO in 2021, customer focus has been key. On this week’s episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customers don’t like to buy clothing where they get groceries, and about how technology continues to shake up retail.
Leadership Next is powered by Deloitte.