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68 Nick Jiannas - The STIHL Story

68 Nick Jiannas - The STIHL Story

Leadership and Business · Raymond A. Mason School of Business

January 17, 201722m 28s

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Show Notes

In addition to being the number one chainsaw manufacturer in the world, STIHL produces other top quality outdoor power tools like blowers, trimmers, and edgers. The company is unique in that it does not sell its products through big box stores, but rather only through dealers who sell and service STIHL products to their very loyal customer base. Nick Jiannas is Vice President for Sales and Marketing at STIHL, and joins us today to discuss the effects company culture has had on STIHL, its products, and customers.

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