55 Keith Sullivan - Coolsculpting's Road to Success
Leadership and Business · Raymond A. Mason School of Business
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Show Notes
Millions of people turn to cosmetic surgery every year. In 2010 a new noninvasive alternative was introduced into the market, and become a success story. Keith Sullivan is the Chief Commercial Officer of the company that created Coolsculpting, a method for burning fat that is noninvasive. He chats with us about the lessons learned along the way, and how the road to success was not as smooth as it seemed.
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