Season 2 · Episode 2
Season 2 - Ep 2 - Let's talk about a data fueled mobile strategy with Lexi Sydow
LEAD WITH DATA Podcast · Konnexus
September 6, 202249m 12s
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Show Notes
We can all agree that mobiles have become one of most widely used pieces of technology given that it is literally at our finger tips. In todays episode I talk to Lexi Sydow who is the Head of Insights for data.ai (formerly App Annie) who are a company that combines consumer and market data to provide insights that are powered by AI.
This is a really interesting discussion as Lexi provides some stats and insights into:
- What makes the Australian mobile market unique?
- Why mobile? And why a data-fueled mobile strategy?
- How have our habits changed during
- Are there any demographic differences we should note of?
- How does this data help businesses grow their top line?
Definitely one to listen to whether you are in data or not.