Why You Should Lead Your Company Like a Family - CEO, Dr Susan Dorfman, CMI Media Group
Lead the Team (Top 2% of Podcasts) · Ben Fanning
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Show Notes
The truth is, being genuine and supportive of your teams is the key to creating a successful business. Leaders tend to think there needs to be a clear separation between work and personal life. They fear blurring this line and being their authentic self will cause them to lose their authority and respect, but it is the complete opposite.
I host Dr. Susan Dorfman, CEO and President of CMI Media Group, where she shares her thoughtful approach to running a successful company like a family.
CMI Media Group, a WPP company, is a full-service media agency focused on health, wellness, and pharmaceutical marketing.
She led her company to one of the highest employee approval ratings of any CEO in the industry and was recognized by Campaign Magazine as a top leader.
LinkedIn Profile: https://www.linkedin.com/in/susandorfman/
Company Link: https://cmimediagroup.com/
What You’ll Discover in this Episode:
- What it was like growing up in the Ukraine with her entire family sharing a one bedroom.
- What it’s like leading a global team when your home country is in a war.
- A strategy every leader can use to build trust and connection with your team.
- Why her company has never had a layoff since it was founded in 1986.
- The blessing and curse of having a photographic memory.
- Her biggest source of inspiration, and how it’s gotten her through tough times.
Resources:
Quotes:
“We are family.’
“Culture adds, not culture fits.”
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