What Makes Leaders Successful Forever - Chief Strategy Officer of VMLY&R, Belle Frank
Lead the Team (Top 2% of Podcasts) · Ben Fanning
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Show Notes
Leaders, who are successful forever, are _____. Charasmatic? Intelligent? Motivational for their team?
Well, I host Chief Strategy Officer of VMLY&R, Belle Frank, who shares her terrific leadership success secret from over 40 years as a leader with the same company.
VMLY&R is a global brand and customer experience agency over 12,000 employees and is part of the public company WPP.
She now drives strategy across healthcare clients with a focus on the Pfizer COVID-19 campaign. Belle is known as an expert strategist, committed to understanding people’s real needs.
Born and raised in Queens, NY. Belle joined Y&R in the late 70s and has had many different journeys as the firm has morphed and now merged, making her a 40-year veteran of 4 year-old VMLY&R and a mentor to many.
She is also author of “The Advertising On Ramp: Tips on How to Get Your First Advertising Job".
LinkedIn Profile https://www.linkedin.com/in/belle-frank-4739292/
Company Link: https://www.vmlyr.com/
What You’ll Discover in this Episode:
- Belle’s three success secrets for working (and staying engaged) and at a company for 40 years.
- “Boss picking” as a job promotion accelerator.
- How you can always know if a boss is good.
- How to turn around a job where you’re not being supported.
- A strategy that keeps your top-performers from quitting.
- What she learned writing a book as an executive.
- Negotiating with your company to support your book.
Resources:
The Advertising On-Ramp by Belle Frank https://www.paramountbooks.com/advertising-ramp-belle-frank
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