6. HBO's McMillion$: The PR Crises Behind the Hit DocuSeries, with Directors James Lee Hernandez & Brian Lazarte
The directors of HBO's breakout hit navigated a PR firestorm at McDonalds and the FBI to tell this story, and John Boyanoski got caught up in it.
Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Dusty Weis
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Show Notes
Everybody remembers the McDonald's Monopoly sweepstakes.
But until HBO's McMillion$ came out, most folks didn't realize that the reason it suddenly vanished in 2001 was because it was rigged from the start.
In the hit series, directors James Lee Hernandez and Brian Lazarte tell the fantastic story with panache and aplomb of how McDonald's was scammed for $24 million.
And in this episode of Lead Balloon, they examine the story through a PR and marketing lens, explaining how McDonald's and the FBI tried to save face in the midst of disastrous circumstances. And, PR agency owner John Boyanoski shares his tale from the day when the FBI visited his newspaper office to avert a McMillion$ PR disaster.
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