53. Alex Jones’s Infowars Being Purchased by the Onion and Sandy Hook Families, with Onion CMO Leila Brillson
A corporate takeover, karmic justice, and comedy art—all at once.
Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Dusty Weis
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Show Notes
Alex Jones, founder of the extremist conspiracy-theory-peddling digital brand Infowars, has proved again and again that there is no lie he will not embrace and no moral line he will not cross.
For his own, personal benefit, he has victimized the grieving parents of children who were killed in school shootings. He has deliberately stoked fear among his followers in order to sell them snake oil. He has promoted insane conspiracy theories about everything from 9-11 to the moon landing.
And this month, karma FINALLY came around for him in the most epic way possible.
The families of some Sandy Hook school shooting victims—the very people Jones hurt the most—are teaming up with the Onion, America's leading satiric comedy publication, to purchase Jones's Infowars brand at his bankruptcy auction.
So in this episode, we're talking to Leila Brillson, CMO of The Onion, to learn all the delicious details.
In this interview dated November 19, 2024, we'll explore what led to the bidding process, the line between corporate strategy and comedy, and the Onion's blooming partnership with Everytown for Gun Safety. And we'll critique this ongoing corporate acquisition not just as a business strategy, but as a cunning publicity stunt and a brilliantly-conceived work of art.
There's a video version of this episode available at https://youtu.be/0JvJuszeNtU
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