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52. FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore
Season 1 · Episode 52

52. FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore

A FEMA public affairs unit puts itself in harm's way after a deadly storm, and the experience leaves a lasting impact on both of our guests.

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Dusty Weis

November 1, 202444m 19s

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Show Notes

The videos and stories we’ve seen and heard from Hurricanes Helene and Milton over the last month have been truly horrific.

They're an important reminder that the rescue and recovery crews who rush into these disaster zones are invaluable...

...as is the work of public affairs crews and reporters who document the aftermath of these storms.

They’re giving the outside world a window in to the carnage, making clear the need for aid, and bearing witness to what we’ve lost.

So in this episode, we're going to explore the sacrifices they make in the line-of-duty, and the psychological—and sometimes physical—toll it takes.

We'll meet Molly McPherson and Mike Moore, two former public affairs professionals for the Federal Emergency Management Agency who were assigned to the Hurricane Ike disaster zone in 2008.

It’s an assignment that would change their lives forever—and nearly cut Molly’s short. 

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