32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?
How and why Tesla's approach to communication went from unconventional to nonexistent.
Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Dusty Weis
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Show Notes
As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel.
That means no media relations arm. No crisis comms plan. No PIO.
In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the move, saying the company doesn't believe in "manipulating public opinion."
Not only does this reflect a very unsophisticated understanding of what public relations practitioners do, but it also makes Elon Musk the sole public authority authorized to comment on Tesla's wheelings and dealings... and he doesn't exactly have a history of exuding stability.
So in this episode, we revisit that history with Forbes Senior Editor Alan Ohnsman and San Diego-based crisis communications consultant David Oates.
We discuss how Tesla is now struggling to control its own narrative, what risks it's courting, and how Elon Musk's leadership model might be setting up the company... and its shareholders... for their biggest disaster yet.
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