29. Ukrainian Creatives Waging an Information War Against Russian Invasion
Ad agencies and freelancers across Ukraine have banded together to pierce the veil of Russian propaganda--and they need your help.
Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Dusty Weis
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Show Notes
For Ukrainian ad agencies and freelance creatives, "business-as-usual" stopped on the day that Russian forces launched their unprovoked war three weeks ago.
Now, they need your help to pierce the veil of Russian propaganda and fight for their homeland in their own way--by waging a global information war to win the hearts and minds of the world.
In this episode, we talk to three Kyiv-based creatives who are organizing this loose coalition of Ukraine's creative community:
- Viktor Shkurba, Founder and Creative Director of [isdgroup]
- Oksana Gonchar, Creative Group Head at [isdgroup]
- Andrii Mishchenko, Kyiv-based freelance creative strategist
They discuss how the war has disrupted their lives and their agency's future, how they're fighting back against Russian disinformation, and the imperative for creatives around the world to get involved.
Additionally, you can support these causes:
Prevent World War 3 Brief:
How to support Ukrainian army:
https://bank.gov.ua/ua/about/support-the-armed-forces
Ukrainian relatives asking ex us military to donate that protective gear:
https://www.gearforukraine.com
Project aiming to show Russians all their military loses. Also asking for donations:
Russian-crimes.com will start in a few days (carpentry only in Russian: www.Marta-mira.com)
Learn more about your ad choices. Visit megaphone.fm/adchoices