Lawfully Creative

Crefovi’s daily updates: How do you amend your strategy to stay compliant with EU and UK data protection rules, after Brexit? What aspects of your terms & conditions, as well as website's conditions, need amending and how? Find some answers here! #crefovi​ #crefovidailyupdates #Brexit #GDPR https://crefovi.com/articles/how-to-make-your-creative-business-gdpr-compliant/

Crefovi’s daily updates: How do you become an exceptionally creative person? How do you develop and nurture your creative skills? What strategy to put in place to become an outstanding creative individual? Find some answers here! #crefovi #crefovidailyupdates

Crefovi's daily updates: Our founding and managing partner, Annabelle Gauberti, gives her second update of the year 2021, in relation to our analysis of the situation and changes triggered by # Brexit since 1 January 2021 #Crefovi​​ #Crefovidailyupdates​ #creativeindustries

Crefovi’s daily updates: Annabelle Gauberti, founding and managing partner of Crefovi, explains how creative businesses and entrepreneurs must make the most of online market & opportunities, by having a white hat SEO strategy in place to increase market awareness and sales. #domainnames #SEO #marks&spencervinterflora #online #ecommerce #crefovi​ #crefovidailyupdates

Crefovi’s daily updates: Our own Annabelle Gauberti, founding and managing partner of Crefovi, reports from the front & delivers the excellent news brought to us by the 2021 Angouleme's international rights market online. https://www.bdangoulemepro.com/en/international-rights-market-festival #crefovi #crefovidailyupdates

Crefovi’s daily updates: during the COVID 19 pandemic and subsequent lockdowns, a lot of creative entrepreneurs and business owners have been unable to provide sufficient work to their usual staff, having to either furlough them or terminate them. Since this pandemic-stricken world is here to stay another 6 months to a year, it is now time to adequately manage your human resources, so that your creative business remains afloat, and that your staff is treated fairly and decently. Also, make the most of IT to empower your staff to efficiently, and securely, work from home. #crefovi #crefovidailyupdates

Crefovi’s daily updates: during the COVID 19 pandemic and subsequent lockdowns, a lot of creative entrepreneurs and business owners have been unable to use their usual services, such as using their leased premises, using their annual travel memberships, etc. Crefovi's managing and founding partner, Annabelle Gauberti, shares some tips on how to terminate the contracts relating to such services and products, using the legal concept of "force majeure". #crefovi #crefovidailyupdates

Crefovi’s daily updates: as a content creator, film director, film producer, sales agent, talent agent, distributor, etc. you have to make the most of the new conditions in which to practice your job, in the film industry. Our own Annabelle Gauberti, founding and managing partner of Crefovi, provides some tips and suggestions on how to maximise your chances to really make it, in this new paradigm, in the film business. #crefovi #crefovidailyupdates

Crefovi’s daily updates: focus on working in the best trade conditions. As a creative entrepreneur, you want to have the best trade conditions around you and your creative business, so welcome the change of guard in the US because it will set the tone for future trade deals, and climate change deals, to come! #crefovi​ #crefovidailyupdates

#Crefovidailyupdates​: protecting, enforcing & monetising your IP rights. As a #creative​ #entrepreneur​ your #intellectualproperty​ rights are your most valuable assets. #crefovi​ explains here how to protect them, ensure that they are not counterfeited and how to use them daily.

Our founding and managing partner, Annabelle Gauberti, analyses the situation and changes triggered by #Brexit at the beginning of this new year 2021 #crefovi #crefovidailyupdates

Joe DiMona is a legal man, through and through. At BMI, he was a fervent ambassador for music creators, ensuring that they got their fair share through blanket licences, royalties collections and tense negotiations with telecommunications companies as well as streaming and other tech companies. Now, in his new role as a climate change activist, Joe enjoys drafting model environmental laws, which will be ready to enter into force when the next president of the USA finally decides to implement a proper environmentally friendly policy.28 September 2020 – Joe DiMona, son of the best-selling novelist of suspense novels, Joseph DiMona, chose a career in the music publishing business, as a BMI in-house lawyer. Further to working at this top US music copyright collecting society for 27 years, Joe recently shifted his focus to climate change activism and lobbying. Hear Joe’s war stories and snippets of his vast experience as a music lawyer, here, in his conversation with Crefovi’s founding and managing partner, Annabelle Gauberti.

Antoine Pecqueur is a thorough and enthusiastic journalist focusing on culture and the creative industries, who interviewed our founding and managing partner, Annabelle Gauberti, twice, on legal issues relating to the art sector. However, Antoine has several strings to his bow, being also a professional bassoonist and author.1 May 2020 – Antoine Pecqueur and Crefovi’s founding and managing partner, and Lawfully Creative’s founder and editor, Annabelle Gauberti, had a Zoom video call, during these times of lockdown, in order to discuss Antoine’s trajectory in three distinct, yet complementary, cultural fields, which are music, journalism and writing. Antoine has accumulated an impressive body of work, at 38 years’ old, thanks to a strong work ethic and relentless work. Listen to the lowdown, from Antoine, in this entertaining and chatty ‟Lawfully Creative” podcast!

Juliette Espinasse Dubois, founder and creative director of French perfume house July of St Barth, is a determined autodidact who uses her creativity and honed marketing skills to single-handedly cut herself a slice, in the mega-millions euros’ generating perfume market. How does this new kid on the block managed to do this, in only 6 years? Which knowledge and network does she leverage and tap in, in order to add new fragrances to her perfume’s house portfolio, and to open new retail points around the world? 20 January 2020 – Juliette Espinasse Dubois met Crefovi’s founding and managing partner, and Lawfully Creative’s founder and editor, Annabelle Gauberti, at the hotel Majestic Champs Elysées in Paris, in order to discuss her trajectory in the perfume industry, both as a keen collector and buyer of rare fragrances, and as a owner of the new French perfume house July of St Barth. Listen to the lowdown, from Juliette, on the elitist world of fragrance’ makers and sellers, as well as her plans to grow and nurture her new brand July of St Barth into one of the most sought-after niche perfume brands on the French market, in this entertaining and chatty ‟Lawfully Creative” podcast!

Bob McDade, co-founder of top music composer agency Manners McDade, explains what his niche sector is about, and how Catherine Manners and him developed their talent agency into the stalwart of the UK music composition market that it is today.5 June 2019 – Bob McDade leveraged his experienced as marketing director of UK music copyright collecting society PRS, to co-found Manners McDade, one of the most prestigious music composer agencies in the UK, in the late nineties. Annabelle Gauberti met him at the Hospital Club in London, in order to discuss his trajectory in the music industry, agenting music composers, publishing their works and even recently setting up his own music label! Bob is a passionate gatekeeper in the UK music business and you can hear his pearls of wisdom here, in this entertaining and chatty ‟Lawfully Creative” podcast!

Atelier Stella’s founder, Stella Baggott, graces us with her time and in-depth views on what it’s like, being a famous and successful potter in the UK, trading all over the world quirky and collectable stoneware ceramics.18 May 2019 – Stella Baggott is a versatile creative, since she not only writes and illustrates kiddies’ books, but also founded her highly-successful Brighton-based ceramics studio Atelier Stella in 2012. Annabelle Gauberti met her during a pop-up sale in Brighton, to discuss her creative process, her influences from Swedish, Italian and Cornish pottery from the 1950s and 60s, and her aspirations to bring her ceramics business to the next level. You can hear their interactions here, in this entertaining and chatty ‟Lawfully Creative” podcast!

Claude Aiello has been practising as a potter in Vallauris, in the French capital of the pottery trade, since the sixties. How did he become the go-to ceramist for all French designers? How did he learn his skills and how does he want to pass them on to the new generation?30 December 2018 – Claude Aiello was born in Sicily, then moved to Vallauris to pursue the family tradition in the ceramist field. Since, he has raised to the top of this profession, becoming the go-to potter for famous French designers, such as Ronan Bouroullec and Mathieu Lehanneur. In this podcast, Claude explains his trajectory from being a mere potter, to becoming the enabler for all things in terracotta, to the top of the crop of the French design elite. Claude talks about all these topics with Annabelle Gauberti, at his workshop in Vallauris, in the South of France, during the latest Christmas break.

Farmers’ founder, Nancy Durham, gives us the genesis of her fantastic Welsh cosmetics brand, as well as the lowdown on the next steps for her Welsh Lavenders’ business, from her farm in Wales.26 November 2018 – The first Welsh lavender farm, owned by Nancy Durham and her philosopher husband Bill Newton-Smith, started back in 2003. Nancy explains, in this episode of Lawfully Creative, the reasons underpinning such daring experiment of growing lavender in Wales, and how her Farmers’ brand grew organically, thanks to gifted and visionary allies such as Helen Lowe and Tyler Brulé of Monocle’s fame. Nancy also unveils what lies ahead, for the future success and scaling up of her Farmers’ brand, worldwide. Nancy talks about all these topics with Annabelle Gauberti, at her farm in Powys, in Wales, straight after the Hay-on-Wye winter festival.

Episode n. 8: Assessing the resilient force of Ben-AmunBen-Amun founder, Isaac Manevitz, and his wife and business partner Regina Manevitz, talk us through the strong points and specificities of their fabulous custom jewellery brand and why being a global fashion enterprise, today, is so paramount to success and growth.30 September 2018 – Ben-Amun, the American custom jewellery brand, has been going on for the last 35 years. Isaac and Regina Manevitz explain to us, in this episode of Lawfully Creative, the reasons underpinning such stellar success and global brand expansion. What is the distribution strategy of Ben-Amun? What are the aesthetics of Ben-Amun and how do they please and meet the expectations of their clientele, which spans the Americas, the Far East, the Middle East, Russia and Europe? What are the strategic axes and directions driving Ben-Amun into the future? How does the brand protect itself from counterfeits, especially on internet and through online platforms? The dynamic duo talk about all these topics with Annabelle Gauberti at the Café Marly in Paris, during fashion week.

Globe Trotter’s head designer, Charlotte Seddon, and PR manager, Momiji Matsuura, introduce us, at Crefovi, to the traditional yet uber creative travelling world and products created by their iconic luxury brand.29 May 2018 – Globe Trotter, the luxury travelling brand, has grown from strength to strength in the last 15 years and Charlotte Seddon as well as Momiji Matsuura explain to us, in this episode of Lawfully Creative, the reasons underpinning such stellar success and brand repositioning. What is the distribution strategy of Globe Trotter? How do you become the head designer of one of the most successful travel accessories brands in the world? What are the strategic axes and directions driving Globe Trotter in the future? How does the brand protect itself from counterfeits, especially on internet and through online platforms? The dynamic duo talk about all these topics with Annabelle Gauberti at the Globe Trotter factory in Hoddesdon, a town in the Broxbourne borough of the English county of Hertfordshire.

Annabelle Gauberti tells us how to make your creative business GDPR compliant before May 2018.11 February 2018 – This special edition podcast provides you with the tools to do just that, and to ensure that, in case you get a control from your Data Protection Authority (DPA), you will be able to demonstrate to this DPA that you are in full compliance with the GDPR. Keep calm and carry on preparing you and your business to be in full compliance by May 2018 and beyond. Avoid the massive fines that a DPA may impose on a business which is not compliant with the GDPR. Start here! Annabelle Gauberti presented this talk at the Pure fashion trade show in London. Don’t hesitate to contact us, in order for us to advise you during your process of bringing yourself in compliance, or in case you are experiencing a control from your DPA, Crefovi will be here to defend your interests.

Natasha Korol tells all about how to become the best fur broker in the world.3 May 2017 – The fur expert clarifies how the supply chain to source the best furs in the world works; the buying and selling cycles in the fur industry; who the major players are in the fur business and how the fashion and luxury industries, as well as women consumers, will never be able to do away with fur garments and accessories. Natasha Korol, seasoned professional, talks about her twenty years’ span in the fur business with Annabelle Gauberti at the Hospital Club in London.

Phil Turner tells us how to find your place and the spotlight, in the film industry in the 21st century.26 April 2017 – The seasoned movie professional talks about his twenty years’ span in the movie business, from military gigs to tribal work, with Annabelle Gauberti at the Hospital Club in London. What does it take, to become a successful film director in the 21st century? How do you get some traction with your projects, and garner clout and respect from film producers and end-clients?

Carlos Nieto has lots to say about Kithara Musique’s sub-publishing and music rights management, as well as his long experience in the business areas of the music industry.19 January 2017 – Carlos Nieto, the seasoned professional talks about his thirty years’ span in the music business, from Miami (Florida) to Paris (France), with Annabelle Gauberti at the Hotel Prince de Galles in Paris. He has many stories to tell, many pearls of wisdom, on how to negotiate the best sub-publishing contract and how to get the most royalties for the talent, as part of his music rights management practice.

Didier Zerath is a busy music manager, who has much experience in developing burgeoning talent and growing the scale more mature acts.11 November 2016 – From managing developing artists, growing to scale more seasoned acts, to lobbying for change in the status of artists’ managers in France, Didier Zerath is a busy man who took the time to explain his groundbreaking actions to Annabelle Gauberti, at the Hotel Prince de Galles in Paris. Can artists’ manager get more than 10 percent? Is it legal and fair? How best can an agent support his act to develop its potential? What does the future hold for live events? Hear answers to all these salient questions here, from Didier himself.

Richard Kirstein has gigantic experience in the world of music and advertising, and how the two mix together. His agency, Resilient Music, specialises in negotiating and managing music rights licensing on behalf of brands, music labels and advertising agencies.10 October 2016 – Richard Kirstein, music stalwart, talks about his twenty years of entertainment work with Annabelle Gauberti, at the Hospital Club in London. What are the pitfalls to avoid when putting some songs in video content, and then airing it on internet, TV channels and at cinemas? How do you get the best deals for brands? for record labels? Can you work on both sides? How do you clear the chain of rights? Hear the lowdown here.