Why Siete Food's Veronica Garza Doesn't Think Your Big Idea Always Needs a Business Plan
Latina to Latina · Paulina Velasco, Alicia Menendez, Florence Barrau-Adams
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Show Notes
The Founder and Chief Innovation Officer for Siete Foods went from making almond flour tortillas in her kitchen to helping lead the fastest growing Latin-focused brand in food and beverage at scale. Veronica shares her initial inspiration (spoiler alert: it didn't start with a business plan!), the exercise that reshaped their brand, and the company's recent decision to take a $90 million investment. Come for the exercise that helped Vero and her family reimagine the brand.
Find The Siete Table cookbook here and follow Veronica on Instagram @sietefoods. If you liked this episode, listen to Why Beauty Entrepreneur Aisha Ceballos-Crump Stepped Out on Faith and Why Designer Jen Zeano Is Building a Queer Lifestyle Brand in South Texas.
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