The masculinity industry that shaped the U.S. election
Lately, masculinity is in crisis – at least, if you ask the people selling testosterone treatments, magical amulets and male bootcamp retreats. Welcome to the “manosphere:” a booming online economy made for the Trump era.
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Show Notes
Professor Timothy Caulfield researches health misinformation, especially when it intersects with celebrity culture. In the new CBC documentary Harder, Better, Faster, Stronger, Caulfield takes a trip to the “manosphere” and meets the men who buy and sell the promise of masculinity in this growing segment of the $5-trillion wellness market. Caulfield talks to Lately about debunking the pseudoscience of drinking urine, how traditional masculine values can actually harm men’s health, and how the manosphere might have propelled Donald Trump to victory.
Plus, Vass finds out what lightly grilled bull testicle tastes like.
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