The $300-billion industry where almost nobody makes money
Lately, multi-level marketing schemes have been rebranded as “social selling” online. Tupperware, the company whose direct sales model is the ancestor of these MLMs, just filed for bankruptcy... so why does the MLM live on, even as most recruits make no money?
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Show Notes
Tupperware just filed for bankruptcy, but the direct sales model it pioneered lives on.
These days, the hustle might be candles, leggings or sex toys. You may be recruited to join via a Facebook friend, who calls it “social selling.” But really, it’s multi–level marketing – a $300–billion industry where the vast majority of salespeople make little to no money.
Our guest is Peabody and Emmy Award–winning investigative journalist Jane Marie, host of the podcast The Dream and author of Selling the Dream: The Billion-Dollar Industry Bankrupting Americans, an exposé of the dark side of MLMs.
Marie talks to us about how the business model attracts good people in a bad economy. And instead of #bossbabe independence, they find themselves broke and ashamed, drowning in unsellable stuff, wondering: “Hey, am I in a cult?”
This is Lately. Every week, we take a deep dive into the big, defining trends in business and tech that are reshaping our every day.
Our executive producer is Katrina Onstad. This episode is produced by Andrea Varsany and Jay Cockburn. Our sound designer is Cameron McIver.
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