Selling sexy in the age of wellness
Lately, lingerie behemoth Victoria’s Secret is trying to claw its way back to relevance after a spectacular crash. How did a brand that once defined the culture fail to keep up?
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Show Notes
Lately, lingerie behemoth Victoria’s Secret is trying to claw its way back to relevance after a spectacular crash. How did a brand that once defined the culture fail to keep up?
Our guests, Lauren Sherman and Chantal Fernandez, tell the story of a retail giant’s rise and fall in their new book Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon.
They chart the company’s evolution from a fledgling sex toy business to a global fast-fashion pioneer. But when social media transformed the meaning of sexy, and the CEO’s association with Jeffrey Epstein made headlines, the fashion shows got canceled and the shares crashed. We’re asking where that leaves Victoria’s Secret today... and who is Victoria anyway?
Plus, Vass reveals her new advertising partnership with an underwear brand from her youth.
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