We Mailed 5,000 People And This Happened (The Math of a $100k Deal)
Land Academy Show · Steven Butala & Jill DeWit
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Show Notes
Ever wonder exactly what it takes to land a “six-figure spread”? In this episode, Jack and Jill pull back the curtain on a recent 5,000-unit mailer to show you the raw, unfiltered data behind a $100,000 profit deal.
We aren’t just talking about the “win”—we’re breaking down the efficiency of the mailer, the response rates, the “no’s” we had to sift through, and the specific due diligence that turned a simple data set into a life-changing paycheck. Whether you are sending your first 500 letters or scaling to 50,000, this episode provides the mathematical roadmap you need to understand the relationship between mail volume and massive returns.
What You’ll Learn Today:
- The Funnel Dynamics: What a 5,000-unit mailer looks like from “Send” to “Close.”
- The $100k Anatomy: The specific attributes of the property and the seller situation that led to a six-figure profit.
- Response Metrics: Why you shouldn’t panic when 4,999 people don’t result in a deal.
- Scaling the Math: How to project your own revenue based on the Land Academy “Yield” formulas.
Key Quotes:
“You don’t need a thousand deals a year; you need the right math on the right five thousand envelopes.” — Jack Butala