The True Value of Mailer Data (Single Biggest Reason for Our Success) (CFFL 0034)

The True Value of Mailer Data (Single Biggest Reason for Our Success) Jill:                          This is Jill DeWit for Land Academy and this is our Cash Flow from Land show. Today I get to interview Steven [crosstalk 00:00:10] and talk all about mailer data so really the subject is, or the title is, the true value of mailer data. No compromises. It's the single biggest reason for our success. Love it. Steven, I know this one of your favorite subjects and it's one of the reasons we, well maybe it's the key reason, we are also successful at finding and sourcing these super undervalued properties. I mean all kinds of real estate. Thank you for letting me pick your brain on this and get in a little more detail and explanation about it. Why the heck is good data so important? Steven:                Do you think we are putting people to sleep with these topics? Jill:                          Possibly. Steven:                What if this was the first podcast we ever did? Jill:                          Could you imagine? We are going to talk about data. Steven:                Who in the heck are these two talking about data and they expect anyone to listen to this thing for more than 40 seconds? Jill:                          Exactly. Steven:                We got to do something fun. Jill:                          This is hilarious! Steven:                What can we do? Tell us a story Jill. Jill:                          This is going to be going mailer data made exciting. Steven:                Tell us something that you've done in your acting class. Jill is an aspiring actor. She is auditioning for commercials and stuff. Tell us some fun super crazy stuff that you have done that is super interesting, that no one else has done. Did you try out a new hair color? Jill:                          No, here's what's funny though, is that one of the parts that I'm playing in this ... It's a small director showcase of a bunch of different works, short plays. I'm in two of them which I don't think anyone else is in two. I'm a little flattered and I'm a little freaked out cause I'm like "Really?". I'm playing a woman older than I am. One of the first things the director said to me was "We've got to do something about your hair!". Steven:                Cause it's too pretty? Jill:                          It is. It's funny because Thursday night is our dress rehearsal and they're trying to figure out- Steven:                Can I go to this? Jill:                          Can I find a wig? You can't go to the dress rehearsal- Steven:                You're play like a 70 year old woman, right? Jill:                          It's going to be hilarious. Yeah, I play a woman that has a child in their 30s or 40s with kids. Steven:                This is every woman's dream is to play a 70 year old woman with makeup and stuff, and get on a stage, and look older than you really are. Jill:                          Oh my gosh, yes. At first I though, "Oh great, you cast me? Thanks." You know? But then she said, "We've got to make you look old. We've got to do something with your hair. Your hair is too nice, too dark." Steven:                So what are you going to do? Jill:                          I don't know. They have something in mind. Now, that's not my talent[crosstalk 00:03:03]- Steven:                They have makeup department? Jill:                          Yeah, that's not my thing. The makeup people are going to do something with my hair. Steven:                That's great. Jill:                          I don't know what. Steven:                You just have to show up? Jill:                          I just have to show up. Steven:                And be an actor? Jill:                          And sit there. Exactly. Steven:                I want to do that. I want to show up for a podcast and not do anything else.